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The Fractional CMO Playbook
How to Land Clients, Deliver Results, and Build a High-Value Consulting Practice
A practical 45-page guide for marketers, consultants, and aspiring Fractional CMOs who want to attract clients, structure consulting engagements, and deliver measurable marketing results.
Regular Price: $49
Launch Price: $35
Instant PDF download
45-page playbook + consulting templates included
Inside the Playbook
This playbook includes practical frameworks and consulting tools designed to help you attract clients, structure engagements, and deliver measurable marketing results.
Fractional CMO Engagement Roadmap
A step-by-step framework showing how successful fractional CMO engagements progress from discovery to strategy execution.
Client Discovery Worksheet
A structured worksheet to help uncover business goals, marketing challenges, and opportunities during client discovery.
Marketing Audit Template
A practical template for evaluating a company’s website, messaging, lead generation systems, and marketing performance.
Consulting Proposal Template
A framework for structuring consulting proposals that clearly outline client challenges, strategy recommendations, and deliverables.
90-Day Strategy Plan
A structured approach for the first three months of a fractional CMO engagement.
Month1: Assessment
Month 2: Strategy
Month 3: Implementation
Marketing KPI Dashboard
A template for tracking the metrics that matter, including leads, conversions, marketing performance and growth indicators.
Who This Playbook Is For
• Marketing leaders transitioning into consulting
• Experienced marketers exploring Fractional CMO work
• Consultants who want to offer higher-value strategy services
• Marketing professionals building advisory practices